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ERIC Number: EJ669411
Record Type: Journal
Publication Date: 2003
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0047-2816
The Effects of Using Colored Paper To Boost Response-Rates to Surveys and Questionnaires.
Hartley, James; Rutherford, Andrew
Journal of Technical Writing and Communication, v33 n1 p29-40 2003
Carries out a meta-analysis to see if there might be a positive effect for colored paper overall on survey result rates. Finds no significant differences between the response rates to white and to colored paper in general. Notes that when considering separately the most common colors used, it appeared that pink paper had the greatest effect. (SG)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A