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ERIC Number: EJ668945
Record Type: Journal
Publication Date: 2003
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-1083-3080
Parents, Are You Aware of the Commercial Activity in Your School? You Should Be.
Molnar, Alex
Our Children, v28 n4 p9-11 Jan-Feb 2003
Explains that financially strapped and resource-poor schools often accept corporate-sponsored educational materials and ads, especially when they come with free computers or other resources, discussing how corporations use schools to boost brand loyalty; how commercialism undermines the health of students (e.g., soda machines in schools, which promote obesity); and how to keep commercial activity in check. A sidebar discusses the main types of classroom commercialism. (SM)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: Parents
Language: English
Sponsor: N/A
Authoring Institution: N/A