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ERIC Number: EJ668038
Record Type: Journal
Publication Date: 2003
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0883-2919
English in the Ecuadorian Commercial Context.
Alm, Cecilia Ovesdotter
World Englishes, v22 n2 p143-58 May 2003
Presents a study completed in Quito, Ecuador that investigates the attitudinal perceptions toward English in advertising in the Ecuadorian commercial context. Findings are the result of four data collection procedures; a questionnaire administered to advertising experts, an analysis of business names in ten shopping centers, an analysis of advertisements in Ecuadorian magazines, and an interview with the same group of advertising experts. (VWL)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Ecuador