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ERIC Number: EJ667998
Record Type: Journal
Publication Date: 2003
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-1523-0910
Solving the Mystery of Branding.
Fickes, Michael
College Planning & Management, v6 n3 p16-20 Mar 2003
Discusses the advantages to colleges and universities of "branding" and "positioning" their schools in the minds of students. Offers examples of successful positioning by colleges. (EV)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A