ERIC Number: EJ666627
Record Type: Journal
Publication Date: 2003
Reference Count: N/A
Using a Professional Moderator in Library Focus Group Research.
Shoaf, Eric C.
College & Research Libraries, v64 n2 p124-32 Mar 2003
Describes the use of a professional marketing and opinion research firm at Brown University Library to conduct focus group meetings with users and to provide data analysis. Highlights include a review of library literature on focus group use; focus group methodology; benefits of employing professionals; logistics of focus group preparation; and outcomes for the library. (Author/LRW)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A