ERIC Number: EJ666382
Record Type: Journal
Publication Date: 2003
Reference Count: N/A
Joint Marketing and Student Recruitment: The State University of New York University Colleges of Technology Experience.
Smith, Clayton A.; Barrett, Lawrence M.; Gerlach, David M.; Goodrich, Deborah J.; Rose, Paul B.
College and University, v78 n3 p9-13 Mar 2003
Using the experience of the State University of New York Colleges of Technology, presents and evaluates a wide-ranging joint marketing and recruitment effort to assess the relative value of this approach. Found that joint activities play a useful but limited role in assisting individual institutions in reaching their enrollment goals. (EV)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A