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ERIC Number: EJ665919
Record Type: Journal
Publication Date: 2002
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0363-7751
Intensifying the Dominant Response II: Nonconscious Negative Affect, Cognitive Demand, and Conversations.
Monahan, Jennifer L.; Laliker, Melanie
Communication Monographs, v69 n4 p357-84 Dec 2002
Examines mechanisms that may account for why evaluations made by participants involved in conversations are more influenced by subliminal negative cues than are evaluations made by observers. Explains three studies in which subliminal priming tasks were used with differing cognitive loads and self-preservation concerns among a group of undergraduate students. Suggests that the subjects were more susceptible to nonconscious processes when they were cognitively busy. (PM)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A