ERIC Number: EJ663920
Record Type: Journal
Publication Date: 2002
Reference Count: N/A
Schoolwork as Products, Professors as Customers: A Practical Teaching Approach in Business Education.
Emery, Charles R.; Tian, Robert G.
Journal of Education for Business, v78 n2 p97-102 Nov-Dec 2002
In a marketing course, students used the principles of product, price, place, and promotion to market their course work to the professor/customer. Assessment of 357 students over 4 semesters showed this experiential method resulted in higher achievement and greater understanding of customer expectations and satisfaction. (SK)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A