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ERIC Number: EJ663213
Record Type: Journal
Publication Date: 2003
Pages: N/A
Abstractor: N/A
ISSN: ISSN-1066-2243
Influence of Image Interactivity on Approach Responses towards an Online Retailer.
Fiore, Ann Marie; Jin, Hyun-Jeong
Internet Research, v13 n1 p38-48 2003
Measured the effect of exposure to an image interactivity function from an apparel retailer's Web site on approach responses towards the retailer. Dependent variables included attitude towards the online store, willingness to purchase, probability of spending more time than planned shopping, and likelihood of patronizing the online retailer's bricks-and-mortar store. (Author/LRW)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A