ERIC Number: EJ663172
Record Type: Journal
Publication Date: 2002
Reference Count: N/A
Redesigning an E-Business Taxonomy: "Egreetings" Project Case Study.
Bulletin of the American Society for Information Science and Technology, v28 n5 Jun-Jul 2002
Describes how an electronic greeting card Web site, Egreetings, redesigned the site to improve the number of greetings sent by users. Goals included reorganizing the card collection, including taxonomy and controlled vocabulary; improving navigation and searching; placing ads and promotions; developing a music greeting collection; and improving the checkout process. (LRW)
Descriptors: Case Studies, Classification, Content Analysis, Improvement, Navigation (Information Systems), Search Strategies, Systems Development, Vocabulary
Available electronically: http://www.asis.org/Bulletin/Jun-02/farnum.html.
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A