A survey of high school seniors assessed indicators of educational quality and selectivity as predictors of academic reputation (AR) and desire to attend a college. Curriculum rigor and social/cultural activities were predictive of AR; class size and individualized attention were not. Curriculum rigor and individualized attention were predictive of desire to attend; class size and social/cultural activities were not. Selectivity variables were predictive of AR; none predicted desire to attend. (EV)