ERIC Number: EJ662500
Record Type: Journal
Publication Date: 2003
Reference Count: N/A
Validating the Relationship Qualities of Influence and Persuasion with the Family Social Relations Model.
Hsiung, Rachel Oakley; Bagozzi, Richard P.
Human Communication Research, v29 n1 p81-110 Jan 2003
Uses the family social relations model (SRM) to test for the personal relationship qualities of influence and persuasion in the family decision-making context of buying a new car. Uncovers patterns in the relationship qualities of influence and persuasion across three decisions families make when buying a new car (i.e., how much to spend, car model choice, final decision). Confirms that both influence and persuasion are truly relational. (SG)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A