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ERIC Number: EJ661427
Record Type: Journal
Publication Date: 2002
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-1091-0808
What Is Marketing in Libraries? Concepts, Orientations, and Practices.
Gupta, Dinesh K.; Jambhekar, Ashok
Information Outlook, v6 n11 p24-26,29-30 Nov 2002
Discusses the role of marketing in library and information centers and emphasizes the main concern of satisfying the customer. Considers whether concepts from the business world can be transferred to public service organizations; and discusses marketing as a philosophy, as a set of techniques, and as an approach, and examines the common threads. (LRW)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A