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ERIC Number: EJ660720
Record Type: CIJE
Publication Date: 2003
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0893-3189
Media Selection during the Implementation of Planned Organizational Change: A Predictive Framework Based on Implementation Approach and Phase.
Timmerman, C. Erik
Management Communication Quarterly, v16 n3 p301-40 Feb 2003
Integrates literature that addresses implementation approaches and phases with media selection research to provide a descriptive framework for understanding and predicting media use during planned change implementation. Concludes by synthesizing the findings that emerge from the integration of these bodies of literature and describing implications for research and practice. (SG)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A