ERIC Number: EJ660718
Record Type: CIJE
Publication Date: 2003
Reference Count: 0
Speaking the Language of the Bottom-Line: The Metaphor of "Managing Diversity."
Kirby, Erika L.; Harter, Lynn M.
Journal of Business Communication, v40 n1 p28-49 Jan 2003
Explores the metaphor of managing diversity and its related discourses that dominate current business communication about the changing workforce. Examines the language employed in practitioner-oriented texts and consultant websites on diversity. Contends that language that constitutes individuals as resources emphasizes managerial and economic interests and potentially marginalizes human and ethical aspects of diversity. (SG)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A