ERIC Number: EJ660622
Record Type: Journal
Publication Date: 2002
Reference Count: N/A
The Influence of Alcohol Advertising on Students' Drinking Behaviors.
Pedersen, Peggy J.
NASPA Journal, v40 n1 Fall 2002
Examines the perceived influence of alcohol advertising in a daily campus newspaper on the drinking behaviors of students. Findings indicated that college students do perceive that their drinking patterns are influenced by alcohol promotions in the campus newspaper and, furthermore, that self-identified binge drinkers were influenced significantly more than were nonbinge drinkers. (Contains 23 references and 3 tables.) (GCP)
Publication Type: Information Analyses; Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A