ERIC Number: EJ660401
Record Type: CIJE
Publication Date: 2002
Reference Count: 0
Why Students Pursue the Business Degree: A Comparison of Business Majors across Universities.
Kim, David; Markham, F. Scott; Cangelosi, Joseph D.
Journal of Education for Business, v78 n1 p28-32 Sep-Oct 2002
Top reasons for choosing a business major indicated in responses from 671 of 2,150 students surveyed included career interest, job opportunities, and fit with abilities; least influential were reputation of major, instructional quality, and parents. Rank ordering differed among majors. All majors except management information systems ranked interest in the work higher than job opportunities or earnings. (Contains 21 references.) (SK)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A