ERIC Number: EJ658713
Record Type: Journal
Publication Date: 2002
Reference Count: N/A
Strategic Marketing of Training Initiatives in Underdeveloped Countries: The Case of Swaziland.
Daly, John L.
Public Personnel Management, v31 n3 p309-16 Fall 2002
Eight strategies for increased participant acceptance of training provided in different cultural settings are as follows: gain top-level institutional support; use local co-instructors; select prestigious training sites; gain legitimacy through external funding; use mass media for promotion; keep training concepts simple; encourage active participation; and provide post-training documentation. (JOW)
Publication Type: Journal Articles
Education Level: N/A
Authoring Institution: N/A
Identifiers - Location: Swaziland