ERIC Number: EJ658662
Record Type: CIJE
Publication Date: 2002
Beyond Knowledge: Guidelines for Effective Health Promotion Messages.
Gordon, Joye C.
Journal of Extension, v40 n6 Dec 2002
A research review identified four factors other than knowledge that influence decisions regarding healthful behaviors: perceptions of risks, perceptions of self, physical and social environment, and perceptions of costs and benefits of recommended behavior. Findings were used to develop guidelines for messages and programs designed to encourage preventive health behaviors. (Conains 11 references.) (SK)
Descriptors: Adoption (Ideas), Communication (Thought Transfer), Extension Education, Health Behavior, Health Promotion, Influences, Program Effectiveness
Publication Type: Information Analyses; Journal Articles
Education Level: N/A
Authoring Institution: N/A