ERIC Number: EJ657655
Record Type: Journal
Publication Date: 2002
Reference Count: N/A
Marketing 101: Planning for Success.
Bulletin, v70 n5 p16-19 Sep 2002
Provides a working definition of marketing, discusses the importance of marketing in college unions, and outlines some simple planning documents proven to be successful. (EV)
Association of College Unions International, One City Centre, Suite 200, 120 W. Seventh St., Bloomington, IN 47404-3925 ($40 U.S. libraries, $50 international institutions, $7 individual copies). Tel: 812-855-8550; Fax: 812-855-0162; Web site: http://acuiweb.org.
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Authoring Institution: N/A