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ERIC Number: EJ656954
Record Type: Journal
Publication Date: 2002
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-1363-6820
Marketing Issues for Non-Degree United Kingdom Higher Education: The Case of Foundation Degrees.
Gibbs, Paul
Journal of Vocational Education & Training, v54 n2 p237-48 2002
Discusses educational marketing in terms of branding and consumer trust. Argues that the labeling and marketing of Britain's new foundation degrees, employment-related higher education qualifications, is detrimental to their success. Suggests a need for more clarity and veracity in the claim for parity of esteem for vocational qualifications. (Contains 45 references.) (SK)
Publication Type: Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United Kingdom