From the Invisible Hand to the Invisible Handshake: Marketing Higher Education.

Gibbs, Paul

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Peer reviewed

ERIC Number: EJ656932

Record Type: Journal

Publication Date: 2002

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-1359-6748

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From the Invisible Hand to the Invisible Handshake: Marketing Higher Education.

Gibbs, Paul

Research in Post-Compulsory Education, v7 n3 p325-37 2002

Business marketing principles do not meet the needs of higher education. An alternative, humanistic marketing philosophy, includes a reconceptualization of the marketing mix as temporality (learning as a temporal activity), existential trust, and learner self-confidence. (Contains 60 references.) (SK)

Descriptors: Higher Education, Humanistic Education, Relevance (Education)

Publication Type: Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A