ERIC Number: EJ656061
Record Type: Journal
Publication Date: 2000
Reference Count: N/A
Reaching the Masses: Marketing a Library Instruction Course to Incoming Freshmen.
Lawson, Mollie D.
Research Strategies, v17 n1 p45-49 Spr 2000
Explains the redesign of a freshman-level course in information literacy, information technology, and library research skills at Central Missouri State University that resulted in an increase in student enrollment. Supports the conclusion that marketing and promotion resulted in higher enrollment figures. (Author/LRW)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A