ERIC Number: EJ655973
Record Type: Journal
Publication Date: 2002
Reference Count: N/A
An Analytic Strategy To Assist Institutional Recruitment and Marketing Efforts.
DesJardins, Stephen L.
Research in Higher Education, v43 n5 p531-53 Oct 2002
Fit a statistical model to historical college enrollment data, testing whether the model could accurately predict enrollment out-of-sample, and used the results to segment admitted students into groups so that different recruitment and marketing interventions could be applied to encourage enrollment. (EV)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A