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ERIC Number: EJ655973
Record Type: Journal
Publication Date: 2002
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0361-0365
An Analytic Strategy To Assist Institutional Recruitment and Marketing Efforts.
DesJardins, Stephen L.
Research in Higher Education, v43 n5 p531-53 Oct 2002
Fit a statistical model to historical college enrollment data, testing whether the model could accurately predict enrollment out-of-sample, and used the results to segment admitted students into groups so that different recruitment and marketing interventions could be applied to encourage enrollment. (EV)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A