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ERIC Number: EJ655252
Record Type: Journal
Publication Date: 2002
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-1057-2252
Technical Rhetoricians and the Art of Configuring Images.
Salinas, Carlos
Technical Communication Quarterly, v11 n2 p165-83 Spr 2002
Considers how too often theories about how to write and read images are limited to a functional view, which stresses objectivity, ignores interpretation, and sees design as preset layout formulae. Argues for a configural view of images that stresses their artificiality and cultural significance and articulates design in strategic terms by combining current graphic design theory with rhetoric's understanding of "techne." (SG)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A