ERIC Number: EJ653997
Record Type: Journal
Publication Date: 2001
Reference Count: N/A
Export Odyssey: An Exposition and Analytical Review of Literature Concerning an Undergraduate Student Project in International Marketing on Key Teaching-Learning Dimensions.
Williamson, Nicholas C.
Journal of Teaching in International Business, v13 n2 p73-97 2001
Describes Export Odyssey (EO), a structured, Internet-intensive, team-based undergraduate student project in international marketing. Presents an analytical review of articles in the literature that relate to three key teaching-learning dimensions of student projects (experiential versus non-experiential active learning, team-based versus individual, and structured versus unstructured). Explores possible career opportunities in exporting for EO-trained persons. (EV)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A