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ERIC Number: EJ653972
Record Type: Journal
Publication Date: 2002
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0748-478X
Plotting Online Gift Strategies.
Lajoie, Scott
Currents, v28 n4 p16-21 Apr 2002
Describes efforts by various universities to develop online fundraising. Provides survey data on these efforts and discusses the "go slow" approach adopted by many institutions. Describes the possible innovations, some derived from for-profit models, that may be adopted by institutions in the future. (EV)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A