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ERIC Number: EJ653681
Record Type: Journal
Publication Date: 2002
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0013-1784
EISSN: N/A
The Corporate Branding of Our Schools.
Molnar, Alex
Educational Leadership, v60 n2 p74-78 Oct 2002
Summary of the "Fifth Annual Report of Trends in Schoolhouse Commercialism" prepared by the Educational Policy Studies Laboratory's Commercialism in Education Research Unit at Arizona State University (www.schoolcommercialism.org). Includes discussion of program and activity sponsorships, exclusive agreements, incentive programs, appropriation of space, sponsorship of education materials, electronic marketing, privatization, fundraising, and future trends. (27 references) (PKP)
Descriptors: Contracts, Elementary Secondary Education, Financial Support, Fund Raising, Incentives, Instructional Materials, Privatization, School Business Relationship
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A