Applying Active Learning at the Graduate Level: Merger Issues at Newco.

Berger, Bruce K.

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Peer reviewed

ERIC Number: EJ653454

Record Type: CIJE

Publication Date: 2002

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0363-8111

EISSN: N/A

Applying Active Learning at the Graduate Level: Merger Issues at Newco.

Berger, Bruce K.

Public Relations Review, v28 n2 p191-200 Jun 2002

Suggests that active learning can benefit students in public relations and integrated communication courses at the graduate level. Describes how three active learning approaches--research and field work, student accountabilities for learning, and student reflection and reflexive exercises--were used in a graduate class project to help a Fortune 50 consumer products company identify and address real-time merger communication issues. (SG)

Descriptors: Active Learning, Business Education, Graduate Study, Higher Education, Instructional Innovation, Organizational Communication, Public Relations

Publication Type: Journal Articles; Reports - Descriptive

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Note: Special Issue: Innovative Pedagogy.