Using Alternative Teaching Techniques To Enhance Student Performance in the Traditional Introductory Public Relations Course.

Lubbers, Charles A.

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Peer reviewed

ERIC Number: EJ653450

Record Type: CIJE

Publication Date: 2002

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0363-8111

EISSN: N/A

Using Alternative Teaching Techniques To Enhance Student Performance in the Traditional Introductory Public Relations Course.

Lubbers, Charles A.

Public Relations Review, v28 n2 p157-66 Jun 2002

Examines the value of two alternative tools as supplements for the traditional introduction to public relations course. Considers the usage of a study manual, usage of televised review sessions, year in school and major status. Indicates that all four variables are significantly correlated with class performance, but that the study manual explains the most variance. (SG)

Descriptors: Educational Research, Higher Education, Instructional Innovation, Introductory Courses, Public Relations, Study Guides, Television Viewing

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Note: Special Issue: Innovative Pedagogy.

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