Integrating Leadership Processes: Redefining the Principles Course.

Neff, Bonita Dostal

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Peer reviewed

ERIC Number: EJ653448

Record Type: CIJE

Publication Date: 2002

Pages: N/A

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ISSN: ISSN-0363-8111

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Integrating Leadership Processes: Redefining the Principles Course.

Neff, Bonita Dostal

Public Relations Review, v28 n2 p137-47 Jun 2002

Revamps the principles of a public relations course, the first professional course in the public relations sequence, by integrating a leadership process and a service-learning component. Finds that more students are reflecting the interpersonal and team skills desired in the 1998 national study on public relations. (SG)

Descriptors: Course Descriptions, Curriculum Development, Higher Education, Introductory Courses, Leadership Training, Organizational Communication, Professional Development, Public Relations, Service Learning

Publication Type: Journal Articles; Reports - Descriptive

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

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Note: Special Issue: Innovative Pedagogy.