An Identification of the Marketing Implications of the Various Forms of Market Entry for Foreign Universities Seeking To Enter the Hong Kong Higher Education Market.

Willis, Mike

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Peer reviewed

ERIC Number: EJ652432

Record Type: Journal

Publication Date: 2001

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0884-1241

EISSN: N/A

An Identification of the Marketing Implications of the Various Forms of Market Entry for Foreign Universities Seeking To Enter the Hong Kong Higher Education Market.

Willis, Mike

Journal of Marketing for Higher Education, v11 n3 p39-64 2001

Analyzes and evaluates the range of alliance options (universities, institutes, associations, colleges, and others) available for foreign universities in Hong Kong, compares them briefly to the rest of China, and discusses how these various options can be accessed by foreign universities wishing to enter the Hong Kong market via the strategic alliance mode of entry. (EV)

Descriptors: Foreign Countries, Higher Education, International Programs, International Trade, Partnerships in Education

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Identifiers - Location: China; Hong Kong

Grant or Contract Numbers: N/A

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