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ERIC Number: EJ652432
Record Type: Journal
Publication Date: 2001
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0884-1241
An Identification of the Marketing Implications of the Various Forms of Market Entry for Foreign Universities Seeking To Enter the Hong Kong Higher Education Market.
Willis, Mike
Journal of Marketing for Higher Education, v11 n3 p39-64 2001
Analyzes and evaluates the range of alliance options (universities, institutes, associations, colleges, and others) available for foreign universities in Hong Kong, compares them briefly to the rest of China, and discusses how these various options can be accessed by foreign universities wishing to enter the Hong Kong market via the strategic alliance mode of entry. (EV)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: China; Hong Kong