ERIC Number: EJ652427
Record Type: Journal
Publication Date: 2001
Reference Count: N/A
A Process for Developing Regional Business School-Business Community Relationships.
Henke, John W., Jr.; Peacock, Eileen; York, Kenneth M.
Journal of Marketing for Higher Education, v11 n2 p21-37 2001
Describes a process used at the School of Business Administration at Oakland University to involve local business executives in a mutually beneficial relationship with the school in a very short time. (EV)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A