Appreciating the Needs of Non-Traditional Students: Women as a Growing Market for Colleges and Universities.

Shank, Matthew D.; Winchell, Margaret H.; Myers, Margaret

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Peer reviewed

ERIC Number: EJ652425

Record Type: Journal

Publication Date: 2001

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0884-1241

EISSN: N/A

Appreciating the Needs of Non-Traditional Students: Women as a Growing Market for Colleges and Universities.

Shank, Matthew D.; Winchell, Margaret H.; Myers, Margaret

Journal of Marketing for Higher Education, v11 n1 p63-72 2001

Surveyed non-traditional students to better understand the unique educational needs of the non-traditional women. Found three distinct market segments of non-traditional women: those seeking only academic support in the form of advising, those dependent on a variety of support services to enhance their ability to succeed, and those placing a high degree of importance of child care. (EV)

Descriptors: Academic Advising, Child Care, College Students, Females, Higher Education, Nontraditional Students, Student Needs, Student Surveys, Womens Education

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

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