ERIC Number: EJ652424
Record Type: Journal
Publication Date: 2001
Reference Count: N/A
Segmenting Markets in Urban Higher Education: Community- versus Campus-Centered Students.
Klein, Thomas A.; Scott, Patsy F.; Clark, Joseph L.
Journal of Marketing for Higher Education, v11 n1 p39-61 2001
Conducted enrollment analysis and a survey of current students at a large urban institution to examine the segmentation of students into "traditional" and "non-traditional." Found that local traditional students tend to be more like adult students than traditional students with a more distant permanent residence. Proposes "campus-centered" and "community-centered" as new market segments. (EV)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A