ERIC Number: EJ652423
Record Type: Journal
Publication Date: 2001
Reference Count: N/A
Marketing Executive MBA Programs: A Comparison of Student and Sponsoring Organization Decision Considerations.
Carrel, Ann E.; Schoenbachler, Denise D.
Journal of Marketing for Higher Education, v11 n1 p21-38 2001
Surveyed students and supporting organizations about their decision considerations regarding enrolling in and supporting an executive master of business administration (EMBA) program. The findings from this studyprovide direction for EMBA directors in strengthening recruiting efforts toward both students and organization sponsors. (EV)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A