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ERIC Number: EJ652422
Record Type: Journal
Publication Date: 2001
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0884-1241
The Student Is Not the Customer--An Alternative Perspective.
Bay, Darlene; Daniel, Harold
Journal of Marketing for Higher Education, v11 n1 p1-19 2001
Investigates some of the reasons that institutions of higher education should not regard the student as the customer, asserting that it may cause institutions to focus on short-term, narrow student satisfaction rather than meeting the long-term needs of an entire range of stakeholders. Presents an alternative paradigm, the student as collaborative partner. (EV)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A