Beyond the Mission Statement: Alternative Futures for Today's Universities.

Finley, Donna S.; Rogers, Gayla; Galloway, John R.

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Peer reviewed

ERIC Number: EJ652421

Record Type: CIJE

Publication Date: 2001

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0884-1241

EISSN: N/A

Beyond the Mission Statement: Alternative Futures for Today's Universities.

Finley, Donna S.; Rogers, Gayla; Galloway, John R.

Journal of Marketing for Higher Education, v10 n4 p63-82 2001

Describes five possible institutional "futures," derived from a participatory action research process at a large urban research university in Canada, reflecting the range of thinking regarding the role of universities. The contrasting missions are: confederation of faculties, learner centered, regionally responsive, research dominant, and thematic excellence. (EV)

Descriptors: College Planning, College Role, Higher Education, Institutional Mission, Long Range Planning, Master Plans, Mission Statements

Publication Type: Journal Articles; Reports - Descriptive

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

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