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ERIC Number: EJ652417
Record Type: Journal
Publication Date: 2001
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0884-1241
Key Factors Influencing Student Satisfaction Related to Recruitment and Retention.
Elliott, Kevin M.; Healy, Margaret A.
Journal of Marketing for Higher Education, v10 n4 p1-11 2001
Surveyed college students to determine which aspects of the educational experience are important in influencing student satisfaction. Found that "student centeredness,""campus climate," and "instructional effectiveness" have a strong impact, and that recruitment strategies may require emphasizing different aspects of the educational experience than retention strategies. (EV)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A