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ERIC Number: EJ652416
Record Type: Journal
Publication Date: 2001
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0884-1241
Brand as Relevance.
Sevier, Robert A.
Journal of Marketing for Higher Education, v10 n3 p77-96 2001
Discusses seven steps for colleges to create effective brands: identifying essential qualities that your audiences desire; assessing how well your audience perceives you deliver on those qualities; identifying which performance and perception gaps you want to fill; responding strategically; revising and prioritizing your vivid descriptors; developing and executing a brand communications strategy; and testing and refining your brand strategies. (EV)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A