ERIC Number: EJ652414
Record Type: Journal
Publication Date: 2001
Reference Count: N/A
The Role of Advising in Non-Returning Students' Perceptions of Their University.
Peterson, Mark; Wagner, Judy A.; Lamb, Charles W.
Journal of Marketing for Higher Education, v10 n3 p45-59 2001
Assessed perceptions of college students who chose not to return to school in the spring semester. They rated 13 key attributes related to campus-support activities and the core benefits of attending the institution. Found that advising played an important role in non-returning students' perceptions of benefits offered by the university. (EV)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A