University Experiences, the Student-College Relationship, and Alumni Support.

McAlexander, James H.; Koenig, Harold F.

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Peer reviewed

ERIC Number: EJ652413

Record Type: Journal

Publication Date: 2001

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0884-1241

EISSN: N/A

University Experiences, the Student-College Relationship, and Alumni Support.

McAlexander, James H.; Koenig, Harold F.

Journal of Marketing for Higher Education, v10 n3 p21-43 2001

Surveyed college alumni to determine the impacts of the alumni-university relationship and alumni assessments of their college experiences on important expressions of loyalty. Results provide support for the impact of these variables on current behavior and behavioral intentions, making them important for marketing. (EV)

Descriptors: Alumni, College Graduates, Graduate Surveys, Higher Education, Student Experience

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A