ERIC Number: EJ652413
Record Type: Journal
Publication Date: 2001
Reference Count: N/A
University Experiences, the Student-College Relationship, and Alumni Support.
McAlexander, James H.; Koenig, Harold F.
Journal of Marketing for Higher Education, v10 n3 p21-43 2001
Surveyed college alumni to determine the impacts of the alumni-university relationship and alumni assessments of their college experiences on important expressions of loyalty. Results provide support for the impact of these variables on current behavior and behavioral intentions, making them important for marketing. (EV)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A