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ERIC Number: EJ652411
Record Type: Journal
Publication Date: 2000
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0884-1241
Ranking of Canadian Universities: A New Marketing Tool.
Page, Stewart
Journal of Marketing for Higher Education, v10 n2 p59-69 2000
Analyzed the ranking of Canadian universities by "Maclean's" magazine. Found that while the data and general criteria appear conceptually reasonable, their inconsistencies, together with associated problems in the interpretation of rank data, show that they cannot be logically or empirically useful to students in the matter of university evaluation. (EV)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Canada