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ERIC Number: EJ652410
Record Type: Journal
Publication Date: 2000
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0884-1241
EISSN: N/A
Critical Success Factors in the Marketing of an Educational Institution: A Comparison of Institutional and Student Perspectives.
Mazzarol, Tim; Soutar, Geoffrey N.; Thein, Vicky
Journal of Marketing for Higher Education, v10 n2 p39-57 2000
Surveyed higher education administrators in Australia, Canada, New Zealand, the United Kingdom, and the United States, and students in Australia, to identify key factors considered critical to the successful marketing of universities. Found significant differences between institutional and student views. (EV)
Descriptors: Administrator Attitudes, College Students, Comparative Analysis, Higher Education, Student Attitudes, Student Surveys
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A