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ERIC Number: EJ652409
Record Type: Journal
Publication Date: 2000
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0884-1241
MBA Marketing Curriculum for the 21st Century.
Saban, Kenneth; Lackman, Conway; Lanasa, John; Burns, David
Journal of Marketing for Higher Education, v10 n2 p27-38 2000
Proposes modernizing the MBA curriculum to counter deficiencies in three ways: (1) by developing a common knowledge base; (2) by creating a series of updated business tracks; and (3) by providing students with practical "hands-on" business experiences. These changes address needs for knowledge about new and emerging industries, global business issues, and working with diverse professionals. (EV)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A