ERIC Number: EJ652407
Record Type: Journal
Publication Date: 2000
Reference Count: N/A
Evaluating Belief Strength and Consistency in the Assessment of University Image.
Karrh, James A.
Journal of Marketing for Higher Education, v10 n2 p1-9 2000
Offers a framework for evaluating how beliefs about a university are held among segments and, on that basis, making more effective market decisions. The framework is illustrated with data from surveys of four university constituencies, which showed a weak image for this particular university, as few beliefs were widely shared among segments. (EV)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A