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ERIC Number: EJ652407
Record Type: Journal
Publication Date: 2000
Pages: N/A
Abstractor: N/A
ISSN: ISSN-0884-1241
Evaluating Belief Strength and Consistency in the Assessment of University Image.
Karrh, James A.
Journal of Marketing for Higher Education, v10 n2 p1-9 2000
Offers a framework for evaluating how beliefs about a university are held among segments and, on that basis, making more effective market decisions. The framework is illustrated with data from surveys of four university constituencies, which showed a weak image for this particular university, as few beliefs were widely shared among segments. (EV)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A