Peer reviewed
ERIC Number: EJ650334
Record Type: CIJE
Publication Date: 2002
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0021-9436
EISSN: N/A
When in Rome? The Effects of Spokesperson Ethnicity on Audience Evaluation of Crisis Communication.
Arpan, Laura M.
Journal of Business Communication, v39 n3 p314-39 Jul 2002
Examines the effects of using organizational spokespersons of ethnic backgrounds similar to or different from possible stakeholders of a multinational organization. Finds that the degree to which undergraduate students identified with his or her own ethnic group affected spokesperson similarity ratings. Discusses implications for multinational organizations experiencing a crisis in host, or foreign, countries. (SG)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A