ERIC Number: EJ648648
Record Type: CIJE
Publication Date: 2002
Reference Count: 0
Information Processing and Risk Perception: An Adaptation of the Heuristic-Systematic Model.
Trumbo, Craig W.
Journal of Communication, v52 n2 p367-82 Jun 2002
Describes heuristic-systematic information-processing model and risk perception--the two major conceptual areas of the analysis. Discusses the proposed model, describing the context of the data collections (public health communication involving cancer epidemiology) and providing the results of a set of three replications using the proposed model. (SG)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A