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ERIC Number: EJ648645
Record Type: Journal
Publication Date: 2002
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0021-9916
Issue-Advocacy versus Candidate Advertising: Effects on Candidate Preferences and Democratic Process.
Pfau, Michael; Holbert, R. Lance; Szabo, Erin Alison; Kaminski, Kelly
Journal of Communication, v52 n2 p301-15 Jun 2002
Examines the influence of soft-money-sponsored issue-advocacy advertising in U.S. House and Senate campaigns, comparing its effects against candidate-sponsored positive advertising and contrast advertising on viewers' candidate preferences and on their attitude that reflect democratic values. Reveals no main effects for advertising approach on candidate preference. (SG)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A