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ERIC Number: EJ648625
Record Type: Journal
Publication Date: 2002
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-1080-5699
Websites and Advocacy Campaigns: Decision Making, Implementation, and Audience in an Environmental Advocacy Group's Use of Websites as Part of Its Communication Campaigns.
Sehmel, Heather
Business Communication Quarterly, v65 n2 p100-07 Jun 2002
Explores the planning processes a grassroots environmental group used to determine its goals for its Websites; examines the rhetoric of two of the group's Websites; and studies the reactions of audiences of the Websites to their Web rhetoric. Provides people working in small organizations with information about how they might improve the decision-making processes they use regarding their Websites. (SG)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A